Paul Van Haver (Stromae) is a Belgian born artist, writer, performer, producer, designer and director.
In 2009, he founded his own label "Mosaert", accompanied by his creative director Luc Van Haver, to mark the launch of his first album “Cheese”. Since the beginning of his career, he wanted to produce his own music as a way to maintain greater artistic independence. This means that his label will oversee everything: production, artistic direction, stage design, visuals, music videos and the stage costumes.
In 2012, he met Coralie Barbier, a Belgian fashion designer. Her arrival would mark a turning point in Stromae's way of dressing. 
His second album, "Racine Carrée", released in 2014, encountered an unexpected level of success and became a great adventure which lasted 3 years. 5 million copies were sold across the world. His music videos reached one billion total views on Youtube. He did 209 live concerts attended by over 1.7 million people in Europe, North America,

Ziggo Dome

Zénith de Toulouse

St. Jakobshalle

Geneva Arena

OVO Arena, Wembley

Lanxess Arena

Max-Schmeling-Halle

Palazzo dello Sport - Roma

Halle Tony Garnier

Palais 12

Stade Pierre Mauroy

Paris La Défense Arena

Rock Werchter 2023

Down The Rabbit Hole 2023

SUD DE FRANCE ARENA

Zénith d'Auvergne

Zenith Nantes Metropole

ZENITH EUROPE STRASBOURG

Arkéa Arena

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Mon amour (with Camila Cabello)

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Alors On Danse (DubDogz Remix)

Alors On Danse (Dubdogz Remix)

Défiler (Bande originale de la capsule No. 5 Mosaert)

Repetto X Mosaert

Papaoutai

Formidable

papaoutai

Peace Or Violence Remixes

Te Quiero (German Remixes)

Alors On Danse (Remix - Explicit)

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Ed Sheeran may be the quintessential pop star of the 2010s: a singer/songwriter who seems to acknowledge no boundaries between styles or eras, creating a sound that's idiosyncratic and personal. Sheeran borrows from any style that crosses his path -- elements of folk, hip-hop, pop, dance, soul, and rock can be heard in his big hits "The A Team," "Sing," "Thinking Out Loud," and "Shape of You" -- which gives him a broad appeal among different demographics. It also helped elevate him to international acclaim not long after the release of his 2011 debut, +. Sheeran maintained his stardom with savvy collaborations -- his 2019 album No. 6 Collaborations Project featured an eclectic roster including Khalid, Camila Cabello, Cardi B, Justin Bieber, Chris Stapleton, and Bruno Mars -- and by continuing to write candidly about his life: his 2021 album = was filled with songs about being a new father. 

When Ed Sheeran released +, he had just turned 20. He had been playing music since he was a child in Framlingham, Suffolk -- he was born in Halifax, West Yorkshire but his family moved when he was young -- enthralled by the classic rock he heard around the house. Sheeran started writing music in his early teens, recording a self-made album called Spinning Man when he was 13 in 2004. In addition to making music at home -- he put out an EP titled The Orange Room in 2005 -- he'd busk on the streets and play whatever stage he could find. When he was 16, he dropped out of school and moved to London so he could make a go of a professional career, landing work as a guitar tech for Nizlopi, gigging whenever he could, and auditioning unsuccessfully for the ITV series Britannia High. The self-released EP You Need Me arrived in 2009 -- it followed 2006's eponymous EP and 2007's Want Some? -- but his momentum started to build in 2010 thanks to the EPs Loose Change and Songs I Wrote with Amy and, especially, performance videos he posted to YouTube. Sheeran started to generate considerable buzz -- Jamie Foxx invited him to appear on his Sirius/XM radio show -- and he landed a deal with Asylum Records in late 2010. After a final independent EP, No. 5 Collaborations, arrived in January 2011, he signed a contract with Elton John's management team.

All of this laid the groundwork for a busy 2011. Sheeran entered the studio with Jake Gosling to record his major-label debut. Its first single, "The A Team," arrived in June 2011, entering the charts at number three. August brought "You Need Me, I Don't Need You," setting the stage for the September release of +. Assisted by the success of November's single "Lego House," the record became a huge hit in the U.K., a fact underscored by his win of British Breakthrough in the 2012 Brit Awards. Sheeran's success soon spread to Australia, Europe, Canada, and then the United States. He received a boost in the U.S. by opening for Snow Patrol in 2012, but that paled in comparison to the exposure he received opening for Taylor Swift on her Red tour in 2013. His endorsement from Swift, combined with his landing of the closing credits song "I See Fire" for The Hobbit: The Desolation of Smaug, set Sheeran up for an eventful 2014.

Along with reuniting with Jake Gosling, Sheeran worked with Rick Rubin and Pharrell for X, the sophomore set that arrived in June 2014. X debuted at number one on both sides of the Atlantic and generated the huge hits "Thinking Out Loud" and "Sing," success that helped Sheeran secure a win for Album of the Year in the 2015 Brit Awards, along with the trophy for Best Male Solo Artist. His success wasn't limited to Britain. X was the second biggest-selling album in the world in 2015, coming in behind Adele's 25, and "Thinking Out Loud" took home the Grammys for Song of the Year and Best Pop Solo Performance in 2016.

Sheeran spent the majority of 2016 recuperating and recording his third album with executive producer Benny Blanco. Early in 2017, he released two singles, "Castle on the Hill" and "Shape of You," with the latter reaching number one on the charts throughout the world. Their parent album, ÷, appeared in March. ÷ topped the pop charts in over 20 territories, including the U.K. and U.S., and it generated another international hit in "Galway Girl." Ed Sheeran's massive popularity was confirmed in June 2017, when he was awarded an MBE on the occasion of the Queen's Birthday Honours. Over the next year, Sheeran stayed busy touring. He also picked up several more accolades including winning the Grammy Award for Best Pop Vocal Album for ÷ and Best Pop Solo Performance for "Shape of You." 

In 2019, he paired with Justin Bieber for the single "I Don't Care." It was the first of a series of duets which Sheeran collected on No. 6 Collaborations Project. The album appeared on July 12, 2019 and topped numerous charts just a few weeks after the release of Yesterday, a Danny Boyle film set in an alternate world where the Beatles never existed that featured Sheeran in a pivotal role. No. 6 Collaborations Project went on to be nominated for a Grammy in the Best Pop Vocal Album category. In December 2020, Sheeran offered up the acoustic non-album single, "Afterglow" as a Christmas gift to his fans. 

Sheeran returned with "Bad Habits" in June 2021; the single topped the charts in nearly every country, save the U.S. where it peaked at two. "Bad Habits" was the first single from his fifth album =. Arriving in October 2021, = found Sheeran grappling with fatherhood and featured songwriting collaborations from Foy Vance, Ben Kweller, and Natalie Hemby, among others. It continued Sheeran's streak of number one albums in the U.K., and was equally successful internationally. That December, he joined Elton John for the holiday song "Merry Christmas," which topped the U.K. singles chart and Billboard's Adult Contemporary chart. The single was also included on a Christmas edition of =, as well as John's The Lockdown Sessions. Sheeran then collaborated with Colombian singer J Balvin on 2021's "Sigue" and 2022's "Forever My Love."

Ed Sheeran

David Guetta is a globally renowned DJ, music producer, and songwriter who has achieved immense success in the electronic dance music (EDM) genre. Born on November 7, 1967, in Paris, France, David Guetta has become one of the most recognizable and influential figures in the music industry.

With a career spanning over three decades, David Guetta has released numerous chart-topping hits and albums, becoming a trailblazer in the EDM genre. He has collaborated with renowned artists such as Sia, Akon, Nicki Minaj, and Usher, among others, and his music has dominated dance floors and radio airwaves around the world.

David Guetta's achievements in the music industry are extensive, including multiple Grammy Awards, Billboard Music Awards, and DJ Awards. In 2011, his album "Nothing but the Beat" was nominated for a Grammy Award for Best Dance/Electronic Album. He has also been recognized with numerous accolades for his contributions to the dance music scene, including being named the Best DJ in the World by DJ Mag multiple times.

Apart from his music career, David Guetta has also been known for his philanthropic efforts. He has been involved in charitable initiatives, including the "One Voice" campaign, which raised funds for children's hospitals, and the "Fuck Me I'm Famous" foundation, which supported various charitable causes.

As a pioneer in the EDM genre, David Guetta has played a significant role in shaping the electronic music landscape and has been recognized for his contributions to the industry. With his innovative production skills, energetic performances, and chart-topping hits, he has become one of the most successful and influential music artists of his time, leaving an indelible mark on the global music scene.

David Guetta

Max Peterson has been performing and releasing his unique brand of trance music under various project names since 1998. Max was born in San Diego, California in 1979, and spent most of his teenage years in France. He then developed his production and performance skills in California, Mexico, Spain, and every part of the planet with a vibrant trance scene.
Max’s passion for music began at a young age. Max’s father Gary Peterson is a highly accomplished composer, guitarist, and keyboard player. Gary was a member of influential 60’s-70’s cult band “Formerly Fat Harry”. His band played next to legends such as Pink Floyd, Roy Harper, Third ear band, King Crimson, Fleetwood mac, to name a few… Max’s first tracks were recorded and produced by Gary when Max was just 14 years old.

MAD MAXX has been delivering his live set to all psytrance freaks in the world on a weekly basis, and has collaborated with numerous artists along his career…He is also the proud owner of United Beats Records, one of the most successful record labels in the Psychedelic trance scene, surrounded by all of his best artist friends and always pushing newcomers to new heights.

Mad Maxx

Luis Maurette, better known by his stage name UJI, is an acclaimed music artist known for his mesmerizing fusion of electronic beats and traditional world music. Born with a natural inclination for rhythm and melody, UJI has embarked on a musical journey that transcends borders and genres.

UJI's music is a testament to his multicultural background and his insatiable curiosity for exploring diverse sonic landscapes. Drawing inspiration from his Argentinian roots, as well as his extensive travels across the globe, UJI effortlessly blends elements of Latin American folklore, Afrobeat, Middle Eastern melodies, and electronic textures into a captivating sonic tapestry.

With a keen ear for detail and a meticulous approach to production, UJI's music is characterized by intricate layers of instrumentation, pulsating rhythms, and ethereal vocals. His compositions evoke a sense of otherworldly enchantment, inviting listeners on a sonic expedition to uncharted territories of sound.

UJI's discography showcases his artistic versatility and collaborative spirit. He has collaborated with numerous musicians from different corners of the world, fusing their unique styles with his own to create transcendent musical experiences. Through his collaborations, UJI strives to break down cultural barriers and celebrate the universal language of music.

UJI's live performances are immersive and transformative experiences, where he skillfully weaves together his intricate productions with live instrumentation, captivating visuals, and an infectious energy that ignites dance floors around the world. His performances transport audiences to a realm where tradition meets innovation, where ancient rhythms intertwine with modern beats.

As a visionary artist, UJI's music is not just about entertainment; it is a vehicle for cultural exchange and a celebration of diversity. Through his art, he seeks to bridge gaps and foster understanding between cultures, spreading a message of unity, love, and harmony.

UJI's unique musical vision has garnered critical acclaim and a dedicated global following. His music transcends language and resonates with listeners from all walks of life, touching the depths of their souls and inspiring them to embrace the richness and beauty of the world.

With his boundless creativity and unwavering passion for music, UJI continues to push boundaries, redefine genres, and create a musical legacy that will leave an indelible mark on the global music scene.

Nassif Zeytoun is a Syrian singer known for his powerful vocals and emotional performances. He first gained attention as the winner of the Arab singing competition "Star Academy" in 2010, and has since become one of the most popular singers in the Arab world.

Zeytoun's music is a fusion of traditional Arabic music and contemporary pop, with lyrics that explore themes of love, loss, and hope. He has been recognized for his talent with multiple awards, including the Murex d'Or for Best Male Singer in 2015 and 2017.

One of the most exciting aspects of Zeytoun's career is his live performances. He has a reputation for delivering unforgettable shows that showcase his powerful voice and dynamic stage presence. Fans flock to his concerts to hear him perform his hit songs, including "Mesh Aam Tezbat Maii" and "Nami Aa Sadri," and to experience the emotional energy of his performances.

Nassif Zeytoun's dedication to his artistry and his fans has helped him build a devoted following that eagerly awaits each new release and tour announcement. He is known for his humble demeanor and his commitment to giving back to his community, making him a beloved figure in the Arab world and beyond.

As Nassif Zeytoun continues to explore new sounds and push the boundaries of what's possible in Arabic music, there's no doubt that he will continue to be a dominant force in the industry. His passion for music and his ability to connect with his fans through his performances make him one of the most exciting performers of his generation, and a must-see for anyone who loves Arabic music.

Nassif Zeytoun

Dirty Dan is a 7 time #1 selling techno and house producer/dj, launching his career early on at NYC's infamous The Sound Factory with a stint as lighting technician. Dan's ensuing adventures in music as an event promoter, in-demand DJ, and music producer take him around the world, performing alongside house music's glitterati. Fresh Farm Music, the label founded by Dirty Dan and afro-house master Oscar P, continues to pump out #1 charting singles on Traxsource and Beatport. And his latest contributions, as a sound designer for best-selling Native Instruments sample packs and an Ableton Live educator, cement his role in house music's evolution. Dirty Dan remains immersed in the music and guided by the beats.

Electronic

Dirty Dan

MAD TRIBE is a collaboration between SPACE TRIBE &amp; MAD MAXX (Olli Wisdom &amp; Max Peterson).&nbsp;They started making music together in 2005 clicking immediately with a shared vision for a full power psychedelic sound with twisted sense of humor. MAD TRIBE received fantastic response to their first album ”SPACED OUT”&nbsp;on TIP records 2015, bringing a juicy psychedelic experience, guaranteed to spark all 6 senses. Since then, Mad Tribe has released one more album, followed by many tracks featured on their innovative cutting edge designed vinyl picture discs, and complete with lenticular cover on their hit release “Fake Guru”. Mad Tribe have been rocking festivals and clubs all over the world, presenting to you their new “Mad Tribe Experience” visual show! Mad Tribe are visiting this planet somewhere near you, so prepare for abduction! Mad Tribe... You don’t have to be Mad, But.…

Mad Tribe

Within five years of his debut, American rapper and singer/songwriter Post Malone went from genre novelty to certified superstar, amassing a string of Top Ten singles with a hybrid style that combined his unique vocal delivery, pained lyrics, and hip-hop production inspired as much by Tim McGraw as Kanye West. After the release of his 2015 quintuple-platinum single "White Iverson," off debut Stoney, he quickly ascended to the top of the pop mainstream in the late 2010s with a succession of multi-platinum hits that included chart-toppers "Rockstar" with 21 Savage and "Psycho" with Ty Dolla $ign from 2018's number one Grammy-nominated album Beerbongs & Bentleys, and the Grammy-nominated "Sunflower" with Swae Lee from 2019's Hollywood's Bleeding. His fourth long-player, Twelve Carat Toothache, appeared in 2022. 

Raised in Dallas, Austin Post loved a wide range of music from a young age and planned on joining a band thanks to the video game Guitar Hero. When his dad gave him a copy of Terror Squad's hit "Lean Back," though, Post decided to become an MC. He hung with Dallas crew the IRAS until a move to the West Coast dropped him in Los Angeles. After putting some braids in his hair, he coined the term "White Iverson," and when he posted the track in early 2015, he hit a million views within a month. Post signed with the Republic label later that year.

In 2016, he released the single "Go Flex" along with his official debut mixtape, August 26th. Months later, his first studio effort arrived. Stoney featured guests ranging from Justin Bieber to Migos' Quavo to Kehlani, peaking at number four on the Billboard 200 and later achieving multi-platinum certification. Following the success of his debut, Post issued the chart-topping singles "Rockstar" with 21 Savage and "Psycho" with Ty Dolla $ign, which reached a combined total of 13-times platinum. Those hit tracks landed on his sophomore follow-up, Beerbongs & Bentleys, which dealt with his rapid climb to fame and all its trappings. The set reached number one upon release and was later nominated for Album of the Year at the 2019 Grammy Awards. Along with producers Scott Storch, PartyNextDoor, Louis Bell, and London on da Track, the dark, introspective affair also featured guest rappers Nicki Minaj, YG, and G-Eazy, as well as the additional radio hit "Better Now."

In between official full-lengths, Post capitalized on his steady ascent in the mainstream, hopping onto the Spider Man: Into the Spider-Verse soundtrack with previous collaborator Swae Lee. Their duet, "Sunflower," topped the charts across the globe and marked a slight pop-smart shift in Post's production. "Wow," "Goodbyes" with Young Thug, and "Circles" all followed, firmly planting him in the Hot 100's upper reaches for much of 2019. This quartet of hits all appeared on his third effort, Hollywood's Bleeding, which recruited guests Da Baby, Future, Halsey, Meek Mill, Lil Baby, SZA, Travis Scott, and even Ozzy Osbourne. His second number one album, the set topped the Billboard 200 for at least five non-consecutive weeks, the most for any artist that year. While "Circles" became his fourth Hot 100 chart-topper at the close of the year, he received a pair of Grammy nominations for his other 2019 number one, "Sunflower," including Record of the Year. Post's 2020 output mainly consisted of guest appearances including on Tyla Yaweh's "Tommy Lee" and Big Sean's "Wolves." He returned to solo work in 2021 with a cover of Hootie & the Blowfish's "Only Wanna Be with You" for the Pokemon 25 album, and his own track, "Motley Crew." The following year, he released his fourth full-length effort, Twelve Carat Toothache, which featured guest spots from Doja Cat, the Kid Laroi, and Fleet Foxes' Robin Pecknold. Dealing with the pressures and pitfalls of fame and fortune, the oft-dour set included hit singles "Cooped Up" with Roddy Ricch and "One Right Now" with the Weeknd. ~ Neil Z. Yeung & David Jeffries, Rovi

Post Malone

Stou, a self-made artist who grew up in Wardeya Tunisia and made it to become one of the most controversial artist in the Tunisian HipHop known for his unique style as he spits fire and is unfazed by what others think about him.

Hip-Hop/Rap

Stou

Let’s talk about magic. Because music, at its best, is a kind of magic that lifts you up and takes you somewhere else. “I want my music to sound like throwing yourself out of a tree, or off a tall building, or as if you’re being sucked down into the ocean and you can’t breathe,” says Florence Welch. “It’s something overwhelming and all-encompassing that fills you up, and you’re either going to explode with it, or you’re just going to disappear.”

Florence writes her best songs when she’s drunk or has a hangover, because that’s when the freedom, the feral music comes, creating itself wildly from the fragments gathered in her notebooks and in her head. “You’re lucid,” she explains, “but you’re not really there. You’re floating through your own thoughts, and you can pick out what you need. I like those weird connections in the universe. I feel that life’s like a consistent acid trip, those times when things keep coming back.”

Florence herself is a mass of contradictions: she’s tough yet she’s terrified, a bundle of nerves and passion, of darkness and pure joy. “I feel things quite intensely, which is why the music has to be so intense. I’m either really sad or really happy, I’m tired or completely manic. That’s when I’m at my most creative, but it’s also dangerous for me. I feel I could write some good songs, or break some hearts. Or tables. Or glasses.”

As a performer she can seem fearless, but she’s also far too quick to pass judgement on herself. This is the woman, after all who got into Camberwell art college by making a huge floral sign telling herself ‘You are a twat.’ She says she’s a geek, who loses all control when in love. She’s also something increasingly rare and precious in a time of karaoke pop: an artist who has found her own, authentic voice.

Her soaring, epic vocals, quirky melodies and self-contained musical world have already won her the 2009 Critics Choice Award at the Brits. Some compare her to Kate Bush. You’ll also find touches of Tom Waits and Nick Cave in her dark visions, and if you heard a little of Bjork too, she’d find it a compliment. But mainly, Florence is out on her own: an exhilarating place to be, she points out, but also a little scary. 

Her debut album ‘Lungs’ is made of harps, choirs, drums, elevator shafts, bits of metal, love, death, fireworks, string quartets, stamping, sighing, strange electronic wailing, lambs, lions, sick, broken glass, blood, moon, stars, drink, coffins, teeth, water, wedding dresses.. and the silences in between. The songs are full of Gothic imagery, of fairytale flights of fantasy, and although much has been read into her lyrics, Florence says it’s usually simple. “Everything is about boys!” she laughs. “The whole album is about love – and pain. People see my lyrics as crazy, but to me it’s an honest, heartfelt album. I didn’t set out to be wacky. I just want it to be emotive.”

Florence grew up in Camberwell, south London, the oldest of three children. One of her earliest musical memories is standing on top of the trunk where her dad kept his vinyl collection, dancing with him to the Rolling Stones. She started singing along to Nina Simone and Dusty Springfield at home, expanded her vocal range with arias, then became a pre-teen skatepunk before getting lost in the Camberwell art college squat party scene. It’s an eclectic mix, but for her, the common thread is always the emotion. “Anything that has real feeling in it always excites me. Sam Cooke’s ‘A Change is Going To Come’, Eva Cassidy singing ‘Wade In The Water’, even Rhianna’s ‘Umbrella’ – I’m obsessed with music. I’ll play Beyonce, Lil Wayne, Bob Dylan’s ‘Hurricane’, Bruce Springsteen’s ‘Going Down’. 

Florence found her own space by going out to clubs and pubs, by singing onstage and in her bedroom. By the time she left school, she’d already written songs like ‘Kiss With A Fist’, and knew she wanted to make music but not how to go about it. So after a year working behind a bar she went to art school, making tents under the desk to sleep off her hangovers while trying to convince her tutors she was an installation. 

It wasn’t until she wrote the haunting ‘Between Two Lungs’ that it all came together. Instead of percussion, Florence pounded the studio walls with her hands. She built the melody on the piano even though it’s not an instrument she knows how to play, and recorded the backing vocals first, before writing the top line. It’s bonkers and totally unconventional, but of course it is also glorious – a strange but yearning song about losing yourself in love. “I’d found my voice, and I just felt euphoric,” she recalls. “It’s been a real process of me learning that the way I wanted to do it was actually the right way. This whole album has been about having faith in myself.”

As for The Machine, it’s a flexible beast. It can go right down to Florence and a drum kit or a piano, but right now it’s a seven-piece band including long-term collaborators Rob Ackroyd (guitar), Chris Hayden (drums), Isabella Summers (keyboards) and Tom Monger (harp). “I ’ve worked with most of them for a long time and they know my style, know the way I write, they know what I want.”

Live, Florence and The Machine become an entirely different beast. No two performances are ever alike, and clad in clothes often culled from local second-hand shops that day, Florence goes at it like a woman possessed. “It’s just this sense of total freedom,” she says. “It sounds so cheesy, but I want to touch people. Not in a weird way. I just want to help them feel what I’m feeling.”

Florence Welch

Kae Tempest is a talented British musician, poet, rapper, and playwright who has gained widespread recognition for their innovative and socially conscious work. They were born on December 22, 1985, in London, England, and began their career as a spoken word artist before branching out into music.With a unique style that blends elements of hip-hop, poetry, and spoken word, Kae Tempest has become one of the most exciting voices in contemporary music. Their debut album, "Everybody Down," was released in 2014 to critical acclaim and was nominated for the Mercury Prize. They went on to release several more albums, including "Let Them Eat Chaos" and "The Book of Traps and Lessons," which also received critical acclaim and were nominated for various awards.In addition to their success as a musician, Kae Tempest has also made significant contributions to the literary world. They have published several poetry collections, including "Hold Your Own," which won the Ted Hughes Award in 2014. Their debut novel, "The Bricks That Built the Houses," was published in 2016 and was shortlisted for the Gordon Burn Prize.

Kae Tempest

Ariana Grande is perhaps the quintessential pop star of the last half of the 2010s, capturing the era's spirit and style. Emerging in 2013 with the hit single "The Way," Grande initially appeared to be the heir to the throne of Mariah Carey, due in part to her powerhouse vocals. With its Babyface production, her debut Yours Truly underscored her debt to '90s R&B, but Grande quickly incorporated hip-hop and EDM into her music. "Problem," a 2014 smash duet with Iggy Azalea, was the first indication of her development, an evolution reinforced by the hits "Bang Bang" and "Love Me Harder," which featured Jessie J & Nicki Minaj and the Weeknd, respectively. Grande maintained her popularity with 2016's Dangerous Woman, then really hit her stride with 2018's Sweetener and its swift sequel Thank U, Next, whose title track became her first number one pop hit. That achievement was quickly equaled by "7 Rings," a glitzy anthem for the Instagram age that consolidated her stardom and artistry, as well as "Positions," the lead single from 2020's R&B-heavy album of the same name.

A native of Boca Raton, Florida, where she was born in 1993 to graphic designer Edward Butera and Joan Grande (the CEO of Hose-McCann Communications), Grande began singing and acting at an early age, appearing in local theater productions. In 2008, when she was 15, she landed the role of Charlotte in the Broadway production of 13; her performance was well-received, and she won a National Youth Theatre Association Award. Following an appearance in the 2010 Desmond Child-written musical Cuba Libre, Grande was cast as Cat Valentine in the Nickelodeon television program Victorious. The show ran until 2012, at which time Grande's Cat Valentine was spun off into a show called Sam & Cat, which also starred Jennette McCurdy of iCarly.

As she kept herself busy with television, Grande began to pursue a musical career. She frequently made appearances at sporting events and with symphonies, and she made her first appearances on record with the soundtrack to Victorious. In 2011, she released the single "Put Your Hearts Up," which was cut during sessions for a teen-oriented pop album; she later disowned the single due to its kiddie feel. Grande felt much more comfortable with "The Way," her 2013 single featuring Mac Miller. This signaled a mature direction and audiences responded, taking it to the Top Ten in the U.S., where it was eventually certified triple platinum. It was the first single from her 2013 debut, Yours Truly, which also featured hits in "Baby I" and "Right There."

At the end of the year she released a seasonal EP called Christmas Kisses, but her real efforts went into the recording of her second album, My Everything. Preceded by the single "Problem" -- a song that featured a guest spot from Iggy Azalea, the "It girl" of the summer of 2014; it peaked at two on the U.S. charts and was certified double platinum -- the album featured a host of different producers, including Max Martin, Shellback, Ryan Tedder, and Benny Blanco. It was released at the end of August 2014, hitting number one on charts across the globe. Subsequent singles featured assists by Zedd ("Break Free"), Jessie J & Nicki Minaj ("Bang Bang"), and the Weeknd ("Love Me Harder"). At one point in 2014, three of her songs were in the Billboard Top Ten at the same time, a feat matched only be Adele. By the time fifth single "One Last Time" charted in early 2015, My Everything had sold nearly 600,000 copies. 

As that album's cycle wound down, Grande guest-starred on Ryan Murphy's campy slasher series Scream Queens and she also recorded another holiday EP, Christmas & Chill. In October 2015, Grande released the single "Focus," which debuted at number seven on the Hot 100 and was certified platinum the following January. That February, she announced her third album, Dangerous Woman, and released the album's title track as a single in March. The song hit number eight on the Hot 100, making Grande the first artist to have the lead single from each of her first three albums debut in the Top Ten. Featuring collaborations with Macy Gray, Future, and Nicki Minaj, the album appeared in May 2016 and debuted at number two. It eventually went platinum, helped by a trio of Top Ten hits and a Grammy nomination for Best Pop Vocal Album. Grande began 2017 by duetting with John Legend on "Beauty and the Beast," the title track for Disney's live-action remake of the 1991 animated classic. She then mounted her Dangerous Woman Tour, performing across North America and Europe during the first half of 2017. 

Tragedy struck on May 22, 2017, when a suicide bomber attacked Grande's concert at the Manchester Arena in Manchester, England. Grande returned to performing on June 4, when she held a star-studded charity concert called One Love Manchester to aid the victims of the bombing. Following the show, she resumed the Dangerous Woman Tour, which concluded in Hong Kong that September.

In April 2018, Grande kicked off promotion for her fourth album, Sweetener, by issuing the single "No Tears Left to Cry," which debuted at number three on the Hot 100. It was followed by "God Is a Woman" later that year. Upon its release in August 2018, Sweetener debuted at number one in both the U.S. and U.K. 

Three months after the release of Sweetener, Grande returned with the non-LP single "Thank U, Next." Quickly becoming an internet sensation, "Thank U, Next" shot to number one throughout the world, as did Grande's next single, "7 Rings." Both songs were featured on the full-length album Thank U, Next, which appeared in February 2019. Her fourth U.S. number one, the set also topped the charts in over a dozen countries, further buoyed by third single "Break Up with Your Girlfriend, I'm Bored." Mere months after the release of Thank U, Next, Grande moved on with a series of collaborations, including "Monopoly" with Victoria Monet, "Boyfriend" with Social House, and the Charlie's Angels reboot theme "Don't Call Me Angel" with Miley Cyrus and Lana Del Rey. Capping off the year, Grande was nominated for five Grammy Awards: Album of the Year and Best Pop Vocal Album for Thank U, Next, Record of the Year and Best Pop Solo Performance for "7 Rings," and Best Pop Duo/Group Performance for "Boyfriend." She capped this prolific period with k bye for now, a live album recorded at various stops throughout her 2019 Sweetener World Tour.

Grande had duets reach the top of the Billboard charts in early 2020 -- first it was "Stuck with U" with Justin Bieber, then it was "Rain on Me" with Lady Gaga -- before she launched her next album, Positions, with the release of its title track. The single reached number one just before the October 30 release of the album, which crowned the Billboard 200. ~ Stephen Thomas Erlewine, Rovi