Nassif Zeytoun is a Syrian singer known for his powerful vocals and emotional performances. He first gained attention as the winner of the Arab singing competition "Star Academy" in 2010, and has since become one of the most popular singers in the Arab world.

Zeytoun's music is a fusion of traditional Arabic music and contemporary pop, with lyrics that explore themes of love, loss, and hope. He has been recognized for his talent with multiple awards, including the Murex d'Or for Best Male Singer in 2015 and 2017.

One of the most exciting aspects of Zeytoun's career is his live performances. He has a reputation for delivering unforgettable shows that showcase his powerful voice and dynamic stage presence. Fans flock to his concerts to hear him perform his hit songs, including "Mesh Aam Tezbat Maii" and "Nami Aa Sadri," and to experience the emotional energy of his performances.

Nassif Zeytoun's dedication to his artistry and his fans has helped him build a devoted following that eagerly awaits each new release and tour announcement. He is known for his humble demeanor and his commitment to giving back to his community, making him a beloved figure in the Arab world and beyond.

As Nassif Zeytoun continues to explore new sounds and push the boundaries of what's possible in Arabic music, there's no doubt that he will continue to be a dominant force in the industry. His passion for music and his ability to connect with his fans through his performances make him one of the most exciting performers of his generation, and a must-see for anyone who loves Arabic music.

Nassif Zeytoun

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Rabeh Marra (Remix By Anthony Abou Jaoude)

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Championed by fellow rapper Drake and The Fader magazine before he released his first full-length project, self-proclaimed hood outcast A$AP Rocky became one of the biggest breakout stars of the 2010s. When the decade was over, the rapper had a pair of number one albums with Long.Live.A$AP (2013) and At.Long.Last.A$AP (2015), and a Top Ten entry with third LP Testing (2018). These full-lengths were promoted with some of the most popular songs of the era, most notably the Grammy-nominated Top Ten pop hit "Fuckin' Problems," plus seven additional singles that went either platinum or multi-platinum. Supported by A$AP Mob and eager collaborators ranging from Kendrick Lamar and 2 Chainz to Skepta and Skrillex, Rocky himself has assisted with hits headlined by Selena Gomez ("Good for You"), G-Eazy ("No Limit"), and Famous Dex ("Pick It Up").

A$AP Rocky, born Rakim Athelaston Mayers and also known as Lord Flacko, gave up slinging drugs in his native Harlem and started rapping after he moved to Elmwood Park, New Jersey. By the time he completed his GED, he had attained underground clout for tracks such as "Peso and Trilla," promising cuts bearing the boisterous spirit of Harlem's Diplomats and the casual swagger of Houston's UGK as influences. In 2011, Rocky released his first full-length project, the street album Live.Love.A$AP. After he signed a reportedly large RCA deal -- one that also enabled him to establish the A$AP Worldwide label with fellow A$AP Mob member A$AP Yams -- the album was re-released in February 2012. Still without an official debut album, the rapper rounded out the year with a nomination for the BBC Sound of 2012 poll, played Lana Del Rey's husband in the singer's "National Anthem" video, and landed a spot in a television commercial for the popular video game FIFA Soccer 13. He was also featured on a remix of Rihanna's "Cockiness (I Love It)," and appeared on a slew of other tracks, including ScHoolboy Q's gold-certified "Hands on the Wheel."

This all primed Rocky for true takeoff with his official debut album, Long.Live.A$AP. Released in January 2013, it topped the Billboard 200. Its biggest single, "Fuckin' Problems" (featuring Kendrick Lamar, Drake, and 2 Chainz), peaked at number eight on the Hot 100, went multi-platinum, and was nominated for a Grammy in the category of Best Rap Song. The second single, "Wild for the Night" (with Skrillex and Birdy Nam Nam), likewise went multi-platinum. It was followed in May 2015 by At.Long.Last.A$AP. Executive-produced by Danger Mouse and Juicy J, it became Rocky's second number one LP, supported with a trio of platinum hits: "Lord Pretty Flacko Jodye 2 (LPFJ2)," "Everyday" (featuring Rod Stewart, Miguel, and Mark Ronson), and "LSD" (its video was up for a Grammy). 

Over the next two years, Rocky was very much in demand as a featured collaborator. Among the singles on which he appeared were Selena Gomez's "Good for You" and G-Eazy's "No Limit" -- both Top Ten pop hits -- as well as the Black Eyed Peas' "Where Is the Love?," Mura Masa's "Love Sick," and Famous Dex's "Pick It Up." In May 2018, following an appearance on the Uncle Drew soundtrack, Rocky returned with his third solo album, Testing, which hit the Billboard 200 at number four. "A$AP Forever" and "Praise the Lord (Da Shine)," respectively featuring Moby and Skepta, became Rocky's seventh and eighth platinum-certified singles as a headliner. He finished out the decade with a handful of featured appearances and singles, including the charting "Babushka Boi." Rocky was largely quiet during 2020 but kicked off the following year with the slowthai collaboration "MAZZA" and solo contribution to the Judas and the Black Messiah soundtrack called "Rich Nigga Problems." More collaborations followed in 2022, including "Doja" with $not, and "Lost and Found Freestyle 2019" with Tyler, The Creator and Nigo, and the solo "Shittin' Me." ~ Jason Lymangrover & Andy Kellman

A$AP Rocky

Ever since her breakthrough, Loreen has spellbound audiences with her incredible vocals, moving lyrics and unique artistic expressions. As she now enters a new chapter musically, she’s doing it with a clearer vision than before: to continue building bridges between different cultures, beliefs and traditions. 

For this new chapter Loreen’s allowed herself to play with her own artistry more than ever. The contrasts that have characterised her as an artist, where male meets female, and where her Moroccan Berber influences meet modern electronic production. 

“My approach to music might differ a bit compared to many others. I’m a nomad with my roots in the Atlas Mountains, where music and sound are used for the purpose of healing - which I consider is my purpose too. I always ask myself, what can I offer that will move – and engage more people to conversations?”

In May 2022, the world got its first taste of Loreen’s new musical direction, when Loreen released her new single, Neon Lights, a bombastic electropop track with swirling synth loops. Loreen’s new music that will be released successively throughout the year, has a harder electronic sound, inspired by how she has structured her live shows in recent years.

“When I play live, I have a dirtier, more experimental sound. There’s something beautiful about playing with contrasts. Singing aggressively over calm chords or singing delicately over a hard beat. Experimenting with the energies of a song.”

Loreen

Stou, a self-made artist who grew up in Wardeya Tunisia and made it to become one of the most controversial artist in the Tunisian HipHop known for his unique style as he spits fire and is unfazed by what others think about him.

Hip-Hop/Rap

Stou

Ed Sheeran may be the quintessential pop star of the 2010s: a singer/songwriter who seems to acknowledge no boundaries between styles or eras, creating a sound that's idiosyncratic and personal. Sheeran borrows from any style that crosses his path -- elements of folk, hip-hop, pop, dance, soul, and rock can be heard in his big hits "The A Team," "Sing," "Thinking Out Loud," and "Shape of You" -- which gives him a broad appeal among different demographics. It also helped elevate him to international acclaim not long after the release of his 2011 debut, +. Sheeran maintained his stardom with savvy collaborations -- his 2019 album No. 6 Collaborations Project featured an eclectic roster including Khalid, Camila Cabello, Cardi B, Justin Bieber, Chris Stapleton, and Bruno Mars -- and by continuing to write candidly about his life: his 2021 album = was filled with songs about being a new father. 

When Ed Sheeran released +, he had just turned 20. He had been playing music since he was a child in Framlingham, Suffolk -- he was born in Halifax, West Yorkshire but his family moved when he was young -- enthralled by the classic rock he heard around the house. Sheeran started writing music in his early teens, recording a self-made album called Spinning Man when he was 13 in 2004. In addition to making music at home -- he put out an EP titled The Orange Room in 2005 -- he'd busk on the streets and play whatever stage he could find. When he was 16, he dropped out of school and moved to London so he could make a go of a professional career, landing work as a guitar tech for Nizlopi, gigging whenever he could, and auditioning unsuccessfully for the ITV series Britannia High. The self-released EP You Need Me arrived in 2009 -- it followed 2006's eponymous EP and 2007's Want Some? -- but his momentum started to build in 2010 thanks to the EPs Loose Change and Songs I Wrote with Amy and, especially, performance videos he posted to YouTube. Sheeran started to generate considerable buzz -- Jamie Foxx invited him to appear on his Sirius/XM radio show -- and he landed a deal with Asylum Records in late 2010. After a final independent EP, No. 5 Collaborations, arrived in January 2011, he signed a contract with Elton John's management team.

All of this laid the groundwork for a busy 2011. Sheeran entered the studio with Jake Gosling to record his major-label debut. Its first single, "The A Team," arrived in June 2011, entering the charts at number three. August brought "You Need Me, I Don't Need You," setting the stage for the September release of +. Assisted by the success of November's single "Lego House," the record became a huge hit in the U.K., a fact underscored by his win of British Breakthrough in the 2012 Brit Awards. Sheeran's success soon spread to Australia, Europe, Canada, and then the United States. He received a boost in the U.S. by opening for Snow Patrol in 2012, but that paled in comparison to the exposure he received opening for Taylor Swift on her Red tour in 2013. His endorsement from Swift, combined with his landing of the closing credits song "I See Fire" for The Hobbit: The Desolation of Smaug, set Sheeran up for an eventful 2014.

Along with reuniting with Jake Gosling, Sheeran worked with Rick Rubin and Pharrell for X, the sophomore set that arrived in June 2014. X debuted at number one on both sides of the Atlantic and generated the huge hits "Thinking Out Loud" and "Sing," success that helped Sheeran secure a win for Album of the Year in the 2015 Brit Awards, along with the trophy for Best Male Solo Artist. His success wasn't limited to Britain. X was the second biggest-selling album in the world in 2015, coming in behind Adele's 25, and "Thinking Out Loud" took home the Grammys for Song of the Year and Best Pop Solo Performance in 2016.

Sheeran spent the majority of 2016 recuperating and recording his third album with executive producer Benny Blanco. Early in 2017, he released two singles, "Castle on the Hill" and "Shape of You," with the latter reaching number one on the charts throughout the world. Their parent album, ÷, appeared in March. ÷ topped the pop charts in over 20 territories, including the U.K. and U.S., and it generated another international hit in "Galway Girl." Ed Sheeran's massive popularity was confirmed in June 2017, when he was awarded an MBE on the occasion of the Queen's Birthday Honours. Over the next year, Sheeran stayed busy touring. He also picked up several more accolades including winning the Grammy Award for Best Pop Vocal Album for ÷ and Best Pop Solo Performance for "Shape of You." 

In 2019, he paired with Justin Bieber for the single "I Don't Care." It was the first of a series of duets which Sheeran collected on No. 6 Collaborations Project. The album appeared on July 12, 2019 and topped numerous charts just a few weeks after the release of Yesterday, a Danny Boyle film set in an alternate world where the Beatles never existed that featured Sheeran in a pivotal role. No. 6 Collaborations Project went on to be nominated for a Grammy in the Best Pop Vocal Album category. In December 2020, Sheeran offered up the acoustic non-album single, "Afterglow" as a Christmas gift to his fans. 

Sheeran returned with "Bad Habits" in June 2021; the single topped the charts in nearly every country, save the U.S. where it peaked at two. "Bad Habits" was the first single from his fifth album =. Arriving in October 2021, = found Sheeran grappling with fatherhood and featured songwriting collaborations from Foy Vance, Ben Kweller, and Natalie Hemby, among others. It continued Sheeran's streak of number one albums in the U.K., and was equally successful internationally. That December, he joined Elton John for the holiday song "Merry Christmas," which topped the U.K. singles chart and Billboard's Adult Contemporary chart. The single was also included on a Christmas edition of =, as well as John's The Lockdown Sessions. Sheeran then collaborated with Colombian singer J Balvin on 2021's "Sigue" and 2022's "Forever My Love."

Ed Sheeran

Born and raised in L.A., Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old. She developed a knack for music by studying piano and dance as a kid and listening to the likes of Busta Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Soon, she went from obsessing over Catwoman (the Halle Berry version) to “crate digging” on YouTube. 
 
Signed to Kemosabe/RCA during 2014, she unveiled her acclaimed Purrr! EP. Its lead single “So High” impressively racked up over 30 million cumulative streams and garnered praise from tastemakers such as Fader, Vibe, Paper, Pigeons & Planes, and more. 

Cooking up vibrantly, candy-coated beats, dropping bars doubled-up on double entendre, and singing with claws out, Amala unlocks a sweetly sexy world soundtracked by wild hip-hop, twisted pop, and smoked-out R&B. Asserting a feline-esque dominance and a style that can only be described as every color in a box of crayons, Doja Cat’s unapologetic charisma, charm, and confidence immediately take center stage. 
 
In August 2018, she released what would become her viral hit “Mooo!” which enjoyed over 10 million views on YouTube and Twitter in just a couple of days and was met with critical acclaim. In March 2019, she released the Amala Deluxe album which included her brand new song “Juicy.” 
 
With the release of Hot Pink, Doja’s ability to create hit records that are uniquely her own are what will continue to make her a standout act in 2019.

Doja Cat

Alberto Ciccarini is an Italian artist living in Barcelona, Spain. The sound imprint has its roots in exotic and cinematic world; an interesting recipe giving Alberto's music a different vibe in the pop/dance environment. He started his musical project in 2016, by releasing Clorophilla with Blanco y Negro music (one of the leading independent label Spain).The biggest result came in summer 2017, with the release of Look4You (with Sony/disco:wax and Warner Russia. The track reached the top 200 Streams on the Norwegian Chart. In the same year, his track Mohicans (with the featuring of the well known singer Tyler Sjöström) reached the Viral Chart in France. In 2020 he got back with Strangers (ft. Cappa, a singer from L.A who already got huge results with her past releases). &nbsp;

Electronic

Alberto Ciccarini

Barthelemy Bayona better known by his stage name Stryker, is a French international Psychedelic
trance music DJ, engineer and producer. He is one of the most prominent artists from the French scene. Combining more than 18 years of career in the music industry, Stryker is the outcome of all this experience from the production angle as well as from the musical side. The result is a fat crystal clear production bound by no codes, always exploring and fine tuning every single track. And it’s all about making the people dance and smile!

His tracks have reached the top of the charts many times, collaborating with artists such as Talamasca, GMS, Space Tribe, Sonic Species, Mad Maxx, Pixel, Mekkanikka and many more. As a DJ/Producer, Stryker always deliver such a positive experience on the dancefloor at any time of the day and in many events anywhere on the planet.
Bart is managing his time very tightly, between being the mastering engineer of many of the top artists and labels, touring and producing with no compromise in the music and during his performances. Constantly delivering a flow of hits and concepts, the last one being a versus album with the legendary GMS.
Keeping in mind the need to explore uncharted territories, Stryker just teamed up with his pal Mekkanikka to create a new genre of electronic music with their soon to be announced project “WIKIDZ"!

Stryker

Without hesitation, Dj Weedim is one of the greatest artists on the French hip-hop scene. He has this rare talent to deliver rich and impactful productions. Indeed, he has accumulated an incredible number of collaborations, with already established artists and with those of the new generation. He is recognized for his unique work, his remarkable energy, and his efficiency. Dj Weedim produces for a multitude of artists with varied and eclectic worlds such as Roméo Elvis, Alkpote, Vald, Spri Noir, Captaine Roshi, Jok'Air, and many more. The 4 opuses of his famous "French Bakery" bring together 80 artists, rookies, and legends, and offer us music that marked the audience and their era. Always active behind his stoves, the master baker is about to offer us the 5th batch for this year 2022.

Dj Weedim

Sigala, the British music producer, is a force to be reckoned with in the world of dance music. Born Bruce Fielder in Norwich, England, Sigala first gained attention with his 2015 hit single "Easy Love," which sampled the Jackson 5's "ABC" and became a UK number one hit.

Sigala's music is a blend of tropical house, EDM, and pop, with a focus on catchy melodies and upbeat rhythms. His innovative productions have caught the attention of fans and industry insiders alike, and he has collaborated with a variety of artists, from Craig David to Ella Eyre.

One of the most exciting aspects of Sigala's career is his live performances. He has a reputation for delivering high-energy shows that get audiences dancing and singing along to his hit songs, such as "Came Here for Love" and "Lullaby." Tickets to his concerts are highly sought-after, and fans are often treated to surprise guest appearances and special effects that make each show a unique experience.

Sigala's dedication to his craft and his fans has helped him build a loyal following that eagerly anticipates each new release and tour announcement. His innovative approach to production and his ability to create infectious dance-pop tracks have made him one of the most exciting producers in the industry.

In addition to his successful singles and collaborations, Sigala has also released two full-length albums: "Brighter Days" in 2018 and "We Got Love" in 2021. Both albums showcase his talents as a producer and songwriter, and feature a variety of guest vocalists.

As Sigala continues to explore new sounds and push the boundaries of what's possible in dance music, there's no doubt that he will continue to be a dominant force in the industry. Whether he's performing on a big festival stage or in a small club, he always brings his A-game and leaves everything on the stage, making him one of the most exciting performers and producers of his generation.

Sigala

David Guetta is a globally renowned DJ, music producer, and songwriter who has achieved immense success in the electronic dance music (EDM) genre. Born on November 7, 1967, in Paris, France, David Guetta has become one of the most recognizable and influential figures in the music industry.

With a career spanning over three decades, David Guetta has released numerous chart-topping hits and albums, becoming a trailblazer in the EDM genre. He has collaborated with renowned artists such as Sia, Akon, Nicki Minaj, and Usher, among others, and his music has dominated dance floors and radio airwaves around the world.

David Guetta's achievements in the music industry are extensive, including multiple Grammy Awards, Billboard Music Awards, and DJ Awards. In 2011, his album "Nothing but the Beat" was nominated for a Grammy Award for Best Dance/Electronic Album. He has also been recognized with numerous accolades for his contributions to the dance music scene, including being named the Best DJ in the World by DJ Mag multiple times.

Apart from his music career, David Guetta has also been known for his philanthropic efforts. He has been involved in charitable initiatives, including the "One Voice" campaign, which raised funds for children's hospitals, and the "Fuck Me I'm Famous" foundation, which supported various charitable causes.

As a pioneer in the EDM genre, David Guetta has played a significant role in shaping the electronic music landscape and has been recognized for his contributions to the industry. With his innovative production skills, energetic performances, and chart-topping hits, he has become one of the most successful and influential music artists of his time, leaving an indelible mark on the global music scene.

David Guetta

Arca is a Venezuelan electronic music artist, DJ, and record producer, born in 1989 in Caracas, Venezuela, with the full name Alejandra Ghersi. She is widely known for her experimental music style, which blends genres such as glitch, avant-pop, and ambient. Her music is a fusion of various sounds, both organic and electronic, creating a unique and mesmerizing audio experience for her fans.Arca's musical journey began when she moved to the United States to study at the Clive Davis Institute of Recorded Music at New York University. She initially started producing music for other artists, including Kanye West, FKA Twigs, and Björk, with whom she has collaborated on several albums, including Vulnicura and Utopia.In 2014, Arca released her debut album, Xen, which received critical acclaim for its unique sound and dark, experimental nature. She followed up with three more albums, Mutant, Arca, and KiCk i, which continued to showcase her experimental style and cemented her status as one of the most innovative musicians of her generation.Arca's music has earned her numerous accolades, including a Latin Grammy nomination for Best Recording Package in 2020. Her third album, Arca, was named one of the best albums of 2017 by several publications, including Pitchfork, The Guardian, and Rolling Stone.In addition to her music career, Arca is also known for her fashion and visual art. She has worked with fashion houses such as Hood by Air and Balenciaga, and her artwork has been featured in several exhibitions around the world.In summary, Arca is a talented and innovative artist whose unique sound and style have earned her critical acclaim and a dedicated fanbase. Her work as a musician, fashion designer, and visual artist continues to push boundaries and inspire creativity in those who follow her.

Arca

Taylor Swift is that rarest of pop phenomena: a superstar who managed to completely cross over from country to the mainstream. Others have performed similar moves -- notably, Dolly Parton and Willie Nelson both became enduring pop culture icons based on their 1970s work -- but Swift shed her country roots like they were a second skin; it was a necessary molting to reveal she was perhaps the sharpest, savviest populist singer/songwriter of her generation, one who could harness the zeitgeist, make it personal and, just as impressively, perform the reverse. These skills were evident on her earliest hits, especially the neo-tribute "Tim McGraw," but her second album, 2008's Fearless, showcased a songwriter discovering who she was and, in the process, finding a mass audience. Fearless wound up having considerable legs not only in the U.S., where it racked up six platinum singles on the strength of the Top Ten hits "Love Story" and "You Belong with Me," but throughout the world, performing particularly well in the U.K., Canada, and Australia. Speak Now, delivered almost two years later, consolidated that success and moved Swift into the stratosphere of superstardom. Her popularity only increased over her next three albums -- Red (2012), 1989 (2014), Reputation (2017) -- and found her moving assuredly into a pop realm where she already belonged. Even when she scaled back her approach with 2020's stripped-down sibling releases folklore and Evermore, she remained atop the pop world, a position she maintained with re-recordings of her back catalog along with Midnights, a moody album released in 2022.

This sense of confidence had been apparent in Taylor Swift since the beginning. The daughter of two bankers -- her father, Scott Kingsley Swift, worked at Merrill Lynch; her mother, Andrea, spent time as a mutual fund marketing executive -- Swift was born in Reading, Pennsylvania, and raised in suburban Wyomissing. She began to show interest in music at the age of nine, and Shania Twain wound up as her biggest formative influence. Swift started to work regularly at local talent contests, eventually winning a chance to open for Charlie Daniels. Soon, she learned how to play guitar and began writing songs, signing a music management deal with Dan Dymtrow; her family relocated to Nashville with the intent of furthering her music career. She was just 14 years old but on the radar of the music industry, signing a development deal with RCA Records in 2004. Swift sharpened her skills with a variety of professional songwriters, forming the strongest connections with Liz Rose. Taylor's original songs earned her a deal with Sony/ATV Music Publishing, but not long after that 2004 deal she parted ways with Dymtrow and RCA, all with the intent of launching her recording career now, not later. 

Things started moving swiftly once Swift came to the attention of Scott Borchetta, a former DreamWorks Records exec about to launch Big Machine Records. Borchetta saw Swift perform at a songwriters showcase at the Bluebird Cafe and he signed her to Big Machine in 2005; shortly afterward, she started work on her debut with producer Nathan Chapman, who'd previously helmed demos for Taylor. Boasting original song credits on every one of the record's 11 songs (she penned three on her own), Taylor Swift appeared in October 2006 to strong reviews and Swift made sure to work the album hard, appearing at every radio or television event offered and marshaling a burgeoning fan base through the use of MySpace. "Tim McGraw," the first song from the album, did well, but "Teardrops on My Guitar" and "Our Song" did better on both the pop and country charts, where she racked up five consecutive Top Ten singles. Other successes followed in the wake of the debut -- a Grammy nomination for Best New Artist (she lost to Amy Winehouse), stopgap EPs of Christmas songs -- but Swift concentrated on delivering her sophomore set, Fearless.

Appearing in November 2008, Fearless was certified gold by the RIAA in its first week of release, and the record gained momentum throughout 2009, earning several platinum certifications as "Love Story," "White Horse," "You Belong with Me," "Fifteen," and "Fearless" all scaled the upper reaches of the country charts while "You Belong with Me" nearly topped Billboard's Hot 100. Along with the success came some headlines, first in the form of an infamous appearance at the 2009 MTV Video Music Awards where her acceptance speech was interrupted by Kanye West, who burst on-stage to declare that Swift's rival Beyoncé deserved the award more, but her romances also started gaining attention, notably a liaison with Twilight star Taylor Lautner, who appeared with the singer in the 2009 film Valentine's Day. 

Her flirtation with the silver screen proved brief, as she then poured herself into her third album, Speak Now. Released in October 2010, Speak Now was another massive first-week smash that refused to lose momentum. Hit singles like "Mine" and "Mean," which won two Grammy Awards, played a big factor in its success not just on the country charts but on pop radio as well. Following a 2011 live album called World Tour Live: Speak Now, Swift turned toward following a pop path on her fourth album, hiring such mainstream musicians as Dan Wilson, Butch Walker, and Britney Spears producer Max Martin. This mainstream pulse was evident on "We Are Never Ever Getting Back Together," the first single from Red. Upon its October 2012 release, Red shattered expectations by selling over a million copies in its first week, a notable achievement that was doubly impressive in an era of declining sales. Once again, Swift's album had legs: it was certified platinum four times in the U.S. and its international sales outstripped those of Speak Now. She supported Red with an international tour in 2013 and more hits came, including "I Knew You Were Trouble" and "22."

As Swift geared up for the release of her fifth album in 2014, she made it clear that 1989 was designed as her first "documented, official" pop album and that there would be no country marketing push for the record. "Shake It Off," an ebullient dance-pop throwback, hit number one upon its August 2014 release. When 1989 appeared in late October 2014, it once again shot to number one and became her third straight album to sell one million copies in its first week (a new record for any artist).

Swift gathered many awards during the subsequent year, including Billboard's Woman of the Year, the Award for Excellence at the American Music Awards, and a special 50th Anniversary Milestone Award from the CMAs. Her 1989 World Tour crossed Asia, North America, and Europe during the last half of 2015, and she won three Grammy Awards at the 2016 ceremonies, including Album of the Year, Best Pop Vocal Album, and Best Music Video for "Bad Blood." At the end of 2016, she released "I Don't Wanna Live Forever," a duet with ZAYN from the soundtrack for Fifty Shades Darker. The single reached the Top Five across the world. Swift returned with her sixth album, Reputation, in November 2017. Preceded by the number one hit single "Look What You Made Me Do," Reputation debuted at number one, and while it didn't replicate the success of 1989, the album did help underscore her popularity while also pushing her toward mature musicality.

Reputation was Swift's final record for Big Machine. In November 2018, she signed with Universal Music Group, which distributed her new albums under its Republic Records banner. The first album in this contract was Lover. Released in August 2019, Lover was preceded by two singles, "Me!" and "You Need to Calm Down," which both reached number two on the Hot 100 and helped push the album to number one. The acclaimed LP and two of its singles received a total of three nominations at the 62nd Grammy Awards.

Swift's plans to support Lover with a tour in 2020 were scrapped due to the COVID-19 pandemic. With some unexpected time on her hands, she wrote and recorded a new set of songs, many in collaboration with Aaron Dessner of the National; Bon Iver and longtime Swift associate Jack Antonoff also contributed. The resulting album, folklore, was released on July 24, 2020, and went straight to the top of the Billboard 200. Less than five months later, Swift released a companion album to folklore called Evermore. Featuring many of the same collaborators as its predecessor, the Grammy-nominated Evermore debuted at number one upon its December 11, 2020 release. Altogether, the sibling LPs planted Swift atop the U.S. charts for a combined 11 weeks, and folklore became the best-selling album of 2020.

In 2021, she began the process of re-recording her back catalog after her Big Machine masters were sold off in 2019, starting with 2008's Fearless. The first of these tracks -- "Love Story (Taylor's Version)" -- arrived that February, with Fearless [Taylor's Version] arriving in April. The new version of Fearless contained cameos from Colbie Caillat, Keith Urban, and Maren Morris, along with several previously unheard tunes originally written during the same time period; it debuted at number one on Billboard upon its release. Swift next revisited Red, releasing Red [Taylor's Version] in November 2021. This revamp of the 2012 album featured new duets with Phoebe Bridgers, Chris Stapleton, and Ed Sheeran, along with a ten-minute version of the ballad "All Too Well." Another re-recording, "This Love (Taylor's Version)" (originally off 1989), arrived in May 2022 and was included in the soundtrack to the coming-of-age drama The Summer I Turned Pretty. 

Swift opened up another chapter in her career with the October 2022 release of Midnights, an album co-produced by Jack Antonoff and featuring a duet with Lana Del Rey on "Snow on the Beach." ~ Stephen Thomas Erlewine